The Motorola DROID: Verizon's iPhone Cure

Motorola is releasing their antidote to the iPhone sickness with the DROID. The Droid is an Android phone that will be front and center on Verizon on November 6th for $199 (with a contract). (Funny that Verizon’s CEO stated that Apple’s decision to let the iPhone run on Verizon was all theirs, especially considering Verizon was the first to REJECT the iPhone.)

Android 2.0 will be front and center, along with Visual Voicemail, a 3.7-inch display (854 x 480 resolution), 5 megapixel camera (with dual-LED flash), a bundled 16GB memory card and a beta version of Google Maps Navigation. There’s also a slide-out QWERTY keyboard, 3G, WiFi, voice-activated search and over-the-air Amazon MP3 downloads.

HTC: Your next fave smartphone?

The largest smartphone maker you’ve never heard of wants to capture the hearts – and dollars – of the U.S. consumer.

Motorola’s (MOT) Droid phone is getting a ton of buzz, and that’s by design. Verizon Wireless (VZ) chief Marketing Officer John Stratton has said the marketing campaign behind its iPhone competitor will be the largest in its history.

But the Google (GOOG)-powered device isn’t the only smartphone the company is likely to begin selling at the start of November. Though no one has officially confirmed, the carrier is expected to announce a second device that will also run on Google’s  Android operating system at half the price: the HTC Droid Eris.

Haven’t heard of HTC? You aren’t alone.

Since 1997, the Taiwanese smartphone maker has built a business out of creating “white label” devices for companies like T-Mobile (DT) and Palm (PALM) to brand and distribute. It’s been lucrative. After Apple (AAPL) and RIM (RIMM), which together command 73% of the North American market according to IDC, HTC ranks third. That’s right: No. 3.

Though it only has seven percent of the market, that figure doesn’t tell the whole story. Until recently, HTC simply never put its name on phones it made. (For example, most of the devices represented by T-Mobile, which has six percent of the market, are made by HTC.)

From “white label” to consumer brand

But as the market heats up, HTC wants to be more than a white-label hardware provider. Jason MacKenzie, who runs HTC’s North America operations out of Seattle, calls it a “major shift in strategy.”

So last December, HTC bought the San Francisco based design firm One & Co so the designers could work more closely with its engineers. HTC’s latest devices sport the company’s logo. And this fall, HTC made its largest investment ever, pouring millions of dollars into an ad campaign that includes everything from bus stop billboards to prime time tv spots that tout the slogan “HTC: quietly brilliant.” The first three will go live on October 29.

If HTC hopes to remain competitive in this market, this move is crucial. When the company made its brand debut last year, as the hardware device behind the T-Mobile G1 with Google, it was the only Android device on the market. But within the year, more than 20 Android devices will be go on sale. As is evident with the Motorola Droid, not all of them will get equal marketing treatment by the carriers.

Devices trump carriers

At the same time, consumers’ buying habits are changing. They no longer go to a preferred carrier like AT&T (T) or Verizon Wireless to review different phone models. Instead, they increasingly ask for phones by name, most often requesting an iPhone or a Blackberry.

So will a “quietly brilliant” phone impress consumers enough to have them seeking out HTC devices over the iPhone? IDC analyst Ramon Llamas is skeptical. “I’ve got to tip my hat to these guys because the devices are very good,” he says. “But branding oneself takes time, you don’t get instant street cred.”

MacKenzie expects to spend time. He says the marketing investment is the first of many to come.

Motorola Announces Industry Leading High-Density Decoupled Upstream Module for its Integrated CMTS Solution

Motorola’s RX48 Upstream Module helps cable operators economically deliver upstream bandwidth to meet growing subscriber demand

October 26, 2009

 

HORSHAM, Pa. – October 26, 2009 – Motorola, Inc. (NYSE: MOT) Home & Networks Mobility business today introduced the Motorola RX48 decoupled upstream module for its BSR 64000 Integrated Cable Modem Termination System (I-CMTS).With the addition of the RX48 upstream module, Motorola is helping cable operators economically meet their subscribers’ demands for higher average and peak upstream bandwidth, which continue to accelerate, as they react to the ever-increasing popularity in social video, media and high-definition videoconferencing applications, and lucrative commercial service opportunities.

The Motorola BSR 64000 I-CMTS solution, with the new RX48 decoupled upstream module, offers nearly 1.5 Gbps of upstream capacity per module. The upstream-only module is the “sister” card of the TX32 decoupled downstream module, the industry’s highest-density downstream solution, launched in November 2007. The combination of these two high-density decoupled modules, along with the simplicity of the integrated design of the BSR 64000, will provide industry leading flexibility and scalability. Through this highly scalable upstream solution Motorola can help cable operators achieve up to a 60-percent capital savings over traditional upstream and downstream modules. In addition, the RX48 delivers significant energy efficiency, with a per channel power reduction of 81 percent over previous modules.

When combined with S-CDMA, the RX48 represents the most comprehensive upstream solution available in the market today. With S-CDMA, cable operators can unlock additional usable spectrum in their networks to increase upstream capacity by up to 50 percent.  By deploying the RX48 decoupled upstream module in conjunction with S-CDMA, cable operators can use this new capacity to increase average data rates through higher order modulation, or implement DOCSIS 3.0 upstream channel bonding to achieve up to 150 Mbps of peak upstream bandwidth.

“Motorola has a long history of hybrid-fiber coax innovation and engineering leadership that continues with the announcement of our RX48 upstream solution. With the RX48, cable operators can rapidly grow their upstream service offering and provide a long-term platform to support evolving IP video services,” said Joe Cozzolino, senior vice president and general manager, Access Networks Solutions, Motorola Home and Networks Mobility. “In addition to the targeting of new commercial services, Motorola helps cable operators harness the full potential of the upstream spectrum and enables greater speeds and capacity to existing DOCSIS 1.x and 2.0 environments and offering even richer media experiences to tomorrow’s DOCSIS 3.0 connected subscribers.”

The RX48 decoupled upstream module will be available to customers in mid-2010. Motorola is showcasing the RX48 decoupled upstream module as part of its comprehensive BSR 64000 I-CMTS solution at the 2009 SCTE Cable-Tec Expo®, October 28-30th in Denver, Colo. — Colorado Convention Center, Booth # 4116.

Android 2.0

A partir de ahora en bemoderno vamos a comenzar a introducir noticias referentes al mundo de las tecnologias.

Desde xatakamovil llega este primer analisis del que va a ser el telefono pionero en Eclair, o lo que es lo mismo Android 2.0.

Para terminar de caldear el ambiente, y una vez presentado “oficialmente” el teléfono, BGR ha decidido colgar unas cuantas imágenes de calidad, comparándolo con otros teléfonos, nos cuenta algunas impresiones e incluso nos dejan un vídeo en el que podemos verlo en funcionamiento.

Comentan que tanto el software como el terminal no son finales, pero si están lo suficientemente terminados para sacar conclusiones del aparato, y sobre todo sacarnos de muchas dudas que se habían creado al destaparse la página web oficial.

Desde el punto de vista hardware, me gustaría hablar del procesador Texas Instruments OMAP3430, con el que nos aventuramos a opinar que su frecuencia de reloj, 550 MHz era poco para lo esperado, pero no lo son si tenemos en cuenta que a su lado se encuentra una GPU PowerVR para apoyarlo en materia gráfica, también me gustaría confirmar que cuenta con 256MB de RAM, que en conjunto consiguen un terminal muy interesante en términos de potencia.

No me voy a poner a repetir las especificaciones que ya podemos ver en la anterior entrada, así que voy directo al grano:

• La cámara de 5 megapíxeles cuenta con flash de doble LED.
• Se han acordado de colocar un LED de notificación como tienen los terminales HTC, buena idea.

• Los cuatro botones de navegación son sensibles al tacto, y no tienen vibración al ser usados, no hubiera estado mal unos botones convencionales.

Si hablamos de calidad de construcción, aquí parece ser que Motorola no ha fallado, presenta buenas terminaciones y está confeccionado con materiales metálicos, y aunque pueda parecer pesado (169 gramos), resulta reconfortante que sea por los materiales utilizados. También destacan la implementación del mecanismo que oculta/muestra el teclado.

Vamos a por la estupenda pantalla, que es capacitiva, y la mayor en un terminal Android (3.7 pulgadas), se ve realmente nítida, y es tan sensible como lo puede ser la que tiene un iPhone.

Un tema conflictivo ha sido el teclado desde que se filtraron las primeras imágenes, la unidad que tienen los chicos de BGR funciona bastante bien, pero no es perfecta, quizás determinado por la estrechez del diseño la teclas no tienen mucha altura ni separación. Esperando a saber si será muy diferente en su versión final, concluyen con que el teclado es bastante eficiente una vez adaptados al mismo.

Un artículo aparte se necesitaría para hablar de Android 2.0, así que espero que nos informen pronto sobre él, por ahora nos comentan que funciona a la perfección con Droid, da la sensación que se ha simplificado la interfaz, y se han mejorado cosas como la unificación de la bandeja de correo, los comandos y búsquedas por voz, un nuevo Google Maps, presenta un mejor soporte multimedia, y el navegador también es nuevo.

Por último me gustaría hablar del accesorio que ya nos informaron que aparecería con el terminal, un dock de carga que también sirve como estación multimedia, aunque una vez visto en el vídeo a continuación, parece más un reloj despertador con tiempo meteorológico incluido.

Es interesante contar que para BGR casi todas las cosas que no gustaron en el Motorola DEXT, han sido solucionadas por Droid y Android 2.0, y que enmarcan al nuevo terminal en el mercado como un competidor de BlackBerry o teléfonos Windows Mobile, pero que es más diferente a un iPhone de lo que publicidad nos hacía imaginar.

Droid Teaser Campaign

I happen to be a big fan of teaser campaigns.  I love the sense of mystery and anticipation and love to be the first in the know.

Droid, the new smartphone from Motorola and Verizon launched their new teaser campaign this weekend and it didn’t disappoint.

The first thing that stood out to me was the direct assault on Apple and the iPhone in this spot.  It was a very clever commercial, using a mocking visual style of the “hip” apple spots.  I liked the usage of “i” in every statement.  This functioned in two different ways:

1. It made consumers aware of weaknesses of the iPhone (which people assume is perfect) and that their product would address those issues.

2. It was a great way to use Apples brand awareness against them by using their attention grabbing reputation to raise interest in the Droid spot.

People may have been thinking they were watching an Apple ad, but were quickly educated when the Droid information came up.

The marketers at Droid pulled out all the stops; they even included some hip peppy music in the background much like Apple does in all their spots.  The spot also did a good job of turning a 180 when Droid came up and made sure that everyone understood this wasn’t an iPhone commercial.

It’s also important to note that the commercial didn’t say a lot about the product.  It pointed out the flaws of the iPhone, and said that those same flaws would not be found in their new product.

A perfect teaser campaign.

The final line of copy in the spot was http://www.droiddoes.com – which is a site with basically no information.  It shows the commercial again, has an email sign up and a counter which uses some fictitious characters; aka we don’t know exactly when it’s launching.  The perfect accompaniment to the TV spot.

This teaser campaign had it all, kudos to those at Motorola and Verizon.  Kudos for making the investment of running one; it will pay off.

In a world full of instant information, and a hyper segmentation of media (including bloggers like myself) a mysterious and aggressive teaser campaign can be an extremely effective tool for gaining awareness.

Honestly, do I really care about the next smart phone that isn’t an iPhone or Blackberry? No…

But am I now interested in this new product which straight up started a street brawl with Apple?

Hell yes.

As we know, Gen Y is the instant information generation.  When this campaign started to run this weekend, you know huge numbers of curious Gen Yers filled Google with their Droid related queries.  Now the phone is already in the consideration set of many, and consumers know almost nothing about it.  Now that’s what I call marketing.

Now of course, a teaser campaign is nothing without a more information-driven sister campaign following it. It will be interesting to see what Droid comes out with closer to its launch (which by the way is rumored to be October 30th).  If Droid is as good as it claims, will they be able to keep up this momentum and pose some a threat to giant Apple.  Stay tuned as more updates come out.

I’m going to quote Steven Bellach who recently spoke to a Master’s branding class at San Diego State University:

“When positioning in a commodity category, focus on category benefits and own one – or speak the loudest”

Droid not only spoke the loudest, but yelled AT Apple… pretty gutsy.

What do you guys think of the campaign?  Did it work for you?

Follow Todd on Twitter: http://www.twitter.com/toddliss

Androiden-Fleissarbeit

Für alle, die sich mit dem iPhone nicht anfreunden wollen, denen Windows Mobile ein Graus ist, und die nichts dagegen haben, sich von Google durchleuchten zu lassen, ist Android wahrscheinlich eine bedenkswerte Alternative, und an – zumindest angekündigten Handys für das Google-OS besteht tatsächlich auch kein Mangel.

Da sind wir dann den Kollegen von TechCrunch überaus dankbar, die eine Liste der nach derzeitigem Stand absehbar käuflichen Modelle (samt Specs) erstellt haben.

Mit insgesamt sieben Geräten liegt HTC deutlich vorne, aber immerhin dicht gefolgt von Samsung (fünf) und Motorola (vier), wobei nicht nur rein optisch das auch von George Lucas geschätzte Motorola Droid den besten Eindruck macht.

Aber auch von der Spitzengruppe abgesehen macht die Auflistung klar, dass der Android-Markt spannend wird: Die alten Platzhirsche wie SE, Samsung und LG wollen natürlich dabei sein (wenn auch erstmal vorsichtig), aber mit Acer, Archos und Dell sind auch ein paar fürs Smartphone-Geschäft neue Namen dabei, und sogar Klon-Billiganbieter wie Huawei scheinen sich was zu versprechen. Da sind wir mal aufs Weihnachtsgeschäft gespannt … [dieter]

[via TechCrunch]

Motorola Supplies du with Latest IPTV Set-top Boxes for Improved Video Experiences

Motorola accelerates personal media experiences in the Middle East, delivering advanced high-definition VIP series IPTV set-tops

October 18, 2009

DUBAI, United Arab Emirates – October 18, 2009 – Motorola, Inc. (NYSE: MOT) today announced that its Home & Networks Mobility business has supplied UAE telecommunications provider, du, with state-of-the-art VIP series IPTV set-top boxes. Motorola is du’s premier set-top provider, enabling the telecommunications firm to deliver high-quality IP video services to its customers.

As a world leader in advanced IP video solutions, Motorola’s set-tops facilitate the delivery of exciting new revenue-generating TV and entertainment experiences, including high-definition (HD) programming, while enabling telecommunications service providers like du to exercise greater control over capital and operating expenditures.

Farid Faraidooni, executive vice president, commercial, du, said: “We pride ourselves on bringing our customers highly engaging, world-class media experiences. With Motorola’s set-top portfolio, we can provide interactive access to the broadest range of HD content, as well as offer our customers superior flexibility, choice and control when they enjoy entertainment in their homes.”

Ali Amer, vice president, Middle East, Africa and Pakistan, Motorola Home & Networks Mobility, added: “Consumer trends show an appetite for personalized media experiences. Key features of Motorola’s latest set-tops enable du’s customers to enjoy customized viewing experiences, such as recording and playing back high-definition IP-based video content. The availability of such technology highlights Motorola’s leadership in the IPTV arena, and we are pleased with du’s ongoing deployment of our IPTV set-tops as part of their cutting-edge array of technological offerings.”

The VIP12xx series set-tops support both high-definition (HD) and standard-definition (SD) digital video services. Using the VIP1200E and the VIP1216E set-tops, du customers benefit from sharp picture quality and ultra-clear sound, while enjoying advanced interactive features like intuitive channel search and display, advanced browsing, instant channel changes, whole home DVR with client scheduling, media sharing for pictures, and music on their TV.

DroidDoes, ¿se viene el iPhone killer?

Verizon (una compañía de telefonía en EE.UU.) está dando que hablar con una campaña llamada “DroidDoes”, con la cual lanzarán en Noviembre un nuevo móvil Motorola con Android 2.0. El video es bastante corto, pero resume varias de las carencias del famoso iPhone, y diablos que algunas son bastante ciertas (a pesar de que poseo uno).

Probablemente veremos pelea de ñoños con esta tontera, pero de que está interesante, lo está. Personalmente creo que Android es un producto increíble, y está dejando claro que es el mejor rival para destronar al iPhone.

DroidDoes.com

Will Wal-Mart's Straight Talk squeeze wireless carriers?

Back to the future: Straight Talk phones like the LG 200C might be dowdy, but growth in the prepaid market could eventually squeeze carrier profits. Photo: LG.

Look out, U.S. wireless carriers: Wal-Mart is teaming up with billionaire Carlos Slim’s América Móvil to train its price-crushing might on cell phones.

In time for the holiday season, the mega-retailer on Wednesday announced a nationwide roll-out of the new prepaid Straight Talk service, offered through América Móvil subsidiary Tracfone Wireless. Unlike mainstream wireless plans that pair cutting-edge phones with higher monthly fees and multi-year contracts, pre-paid services like Straight Talk offer cheaper phones, lower fees and no contracts.

Wal-Mart will offer two Straight Talk options: a $30 monthly plan that comes with 1,000 minutes, 1,000 texts and 30 megabytes of data, and a $45 monthly plan with unlimited voice, texts and data. Straight Talk uses Verizon’s (VZ) wireless network.

The bargain-basement prepaid approach makes sense in a down economy, where consumers are looking for cheaper options and fewer can pass the credit checks that come with traditional phone plans. Prepaid plans have been a hot ticket in this market, which explains why Wal-Mart (WMT) is taking Straight Talk from a year-long pilot in 234 stores to a nationwide, 3,200-store launch.

Why does this matter? It’s not just about price. The all-you-can-eat Straight Talk plan is only $5 per month cheaper than offerings from rival Boost Mobile – plus, the Straight Talk phones aren’t going to impress anyone. The cheapest, the LG 200C, costs $40. The somewhat better looking Motorola’s (MOT) RAZR V3A is $100. Both might have been cool four years ago, but not today.

No, the interesting thing here is the evolution – and proliferation – of prepaid.

With Wal-Mart in the game, the other pre-paid players will feel pressure to offer both lower prices and cooler phones; and with low-cost smartphone software like Android gaining steam, it’s only a matter of time before decent smartphones arrive hit the prepaid market. (Sprint (S) CEO Dan Hesse said as much at Fortune’s Brainstorm Tech conference in July.)

Over time, those cooler phones and no-contract plans could start to lure customers away from mainstream wireless services. That’s good for penny-pinching consumers, but bad for carrier profits.

La evolución de los teléfonos móviles

Interesante el artículo que publican en Muy Móvil sobre la evolución de los teléfonos móviles y como hemos pasado de los teléfonos con displays de dos líneas a los teléfonos multitáctiles y con complejos sistemas operativos, cámaras de 12 megapíxeles, etc.

Aún más curioso es el hecho de que hasta estos últimos años las dos compañías que más hacían evolucionar los terminales móviles y su percepción de ellos eran Motorola y Nokia, que han dejado paso a otros de más “reciente” creación como Apple, HTC… El que peor parado ha salido es Motorola, que ha pasado de innovar con la creación del primer teléfono al que se le podía llamar móvil hasta los terminales ultrafinos como el Razr V3.

Puedes leer el artículo completo aquí.

Motorola V330 - Cellular phone - not specified - GSM

Review Motorola V330 – Cellular phone – not specified – GSM -$0.00

The V300 is a tough act to follow, but Motorola has a winner on their hands with their V300 successor, the V330. With welcome additions like Bluetooth, quad-band GSM and high-speed EDGE data capability, and a VGA camera with video capture, the V330 packs a powerful new punch.

Take a closer look at the V330’s functions. You can also see it in action.

Design
The V330 features a sleek clamshell design with a large, high-resolution 176 x 220 pixel, 65,000 color screen. The outside cover of the handset sports a supplementary 96 x 32 monochrome display that can display time, call information, battery and signal strength, and more. Up and down buttons for volume control are placed on the left side. Most of the phone’s features and on-screen menus are controlled by a five-way center button on the handset’s control pad. A USB-capable data port is housed on the unit’s top edge, and there’s a standard jack to accept universal hands-free headsets.

Calling Features
The V330 supports polyphonic ringtones as well as MP3 ringers, allowing you to use portions of your favorite songs to alert you to incoming calls. You can also assign pictures and ringers to your most common callers. A number of ringtones come preloaded on the phone and more ringtones can be downloaded from T-Mobile’s t-zones service. There’s even an included application, MotoMixer, that enables you to mix your own ringtones.

Speed dialing, which allows you to call pre-programmed numbers with one button is built in, as is a vibrating alert. A speakerphone makes it easy to talk without having the phone to your ear. Meanwhile, voice activated dialing makes calling your friends, family and associates as easy as saying their names. The V330’s phone book can hold up to 1000 contacts; if you have that many friends and colleagues, more power to ya’! Lastly, the phone’s Bluetooth connectivity means that your favorite Bluetooth headset is fully compatible.

Messaging, Internet and Tools
The V330 has all the bases covered when it comes to messaging and Internet connectivity. The phone features support for AOL Instant Messenger (T-Mobile messaging charges apply), and there’s also a built-in web browser for t-zones downloads and mobile web browsing. T-Mobile’s t-zones service lets you receive and send emails, read news headlines, get weather updates, download games and ringtones, and more.

The V330 comes with a built-in email client (with support for POP3, SMTP and IMAP4 email standards), and traditional text messaging, as well as video, picture and sound messaging are also supported. iTap text entry, which is a technology that makes it easier for people to enter words and text on handsets, is built into the unit– a plus for mobile email and text messaging users.

A number of handy software tools are bundled with the V330 including a voice memo recorder, a calculator, a calendar and an alarm clock. You can also use the phone’s Bluetooth capability to set up a wireless link with a Bluetooth accessory or connect to a computer or hand-held device to exchange and synchronize data. The phone supports the SyncML PC synchronization standard, which can be used with Motorola’s Mobile Phone Tools PC application to manage and synchronize contacts, calendar and other data with your PC.

Imaging and Entertainment
With 5 MB of internal memory storage, the V330 shines in the entertainment department. The phone’s VGA (640 x 480) camera features a 4x digital zoom, image quality options, and an auto-timer so you can be in your pictures, too. Capture stills and then send them to your friends via MMS messaging or email, or to your PC via USB or Bluetooth. The V330 adds video capability, too, meaning you can capture short video clips and, just like photos, share them how you see fit. The phone also supports custom graphics for wallpapers so you can dress up the phone to suit your fancy.

If you’re into mobile gaming, the V330 has you covered. The phone ships with a full version of Pinball, as well as trial versions of Bejeweled and NFL 2005.

Vital Statistics
The Motorola V330 weighs 4.3 ounces and measures 3.5 x 1.9 x 1 inches. Its lithium-ion battery is rated at up to 425 minutes of digital talk time, and up to 235 hours of digital standby time. It runs on the 850/900/1800/1900 MHz GSM/GPRS frequencies. The phone comes with a one year limited warranty.

What’s in the Box
V330 handset, lithium-ion battery, travel charger, user’s manual.

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Motorola Motorola Barrage - A ,,megerősített" mobiltelefon

A legtöbb gyártó portfóliójában időről-időre  feltűnik egy elpusztíthatatlan mobiltelefon. Így van ezzel a Motorola is. Ha már a Nokia előrukkolt a Nokia 3720 strapabíró telefonnal, akkor nekik is lépniük kellett, így megalkották az akár a hadászatban is helytálló Motorola Barrage mobilt.
Motorola Barrage mobiltelefon – Tulajdonságok
Azon felül, hogy a Motorola Barrage  víz-, por- és ütésálló még sikkes kihajtható elrendezésnek és az alábbi tulajdonságoknak örvendhet:

• 1170maH akkumulátor
• 2 megapixeles kamera (videó rögzítésére is alkalmas)
• 2,2″ kijelző
• 1 méter mélyen 30 percet bír ki működőképes állapotát megtartva
• Szélsőséges meleg/hideg meg se kottyan neki
• Zenelejátszó külső érintőkijelzős irányító egységgel
• Sztereó hangszóró

Forrás:
Motorola Barrage Takes a Military Grade Beating

Kapcsolódó linkek:
Nokia 3720 – Az új strapabíró mobiltelefon
Motorola Barrage – Szép? Okos? Starpabíró?

Kép forrása: Gizmodo